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Who to Attend

Anyone who has some knowledge basic computer skills and of Photoshop CC.
(refer to our Beginner Photoshop course)

Entrepreneurs, Marketing Executives, Freelancers

About The Course

Digital Advertising is actually a part of Digital Marketing. However, it involves more on tactic and actions. The purpose of digital advertising is
to promote brand awareness, reach out to more audience and to generate more sales by using the right visuals and contents to attract consumers.

In this course, you will learn how to target on the right audience and to create different advertising campaigns through different tactic in order to achieve your goals.


  1. Bring your own Laptop

  2. Download Photoshop CC

    (click here to download 7 days FREE trial)

  3. Excitement & a Burning Passion

Mode of Delivery

30% Lecture​

65% Hands-On Practical

5% Group Discussion


Min No.of Students : 5

Max No.of Students: 12

Learning Outcome

  • What is Digital Advertising?

  • The difference between Digital Advertising and Digital Marketing

  • Advantages & Disadvantages of Digital Advertising

  • Knowing your target audience

  • Case Study

  • BONUS: The 4 "A" Methodology

  • Types of online advertisement

  • Display Advertising

  • Banner Ads

  • Video Ads

  • Search Engine Marketing

  • Social Media

  • Using the right platforms

  • Create a powerful campaign

  • Generating great headlines

  • Call to Action

  • Track and Analyse Online Advertising Analytics

  • Re-Adjustment on your campaign

Final Project

  • Come up with an Advertising Campaign based on the 4 "A"s.

  • Create 1 social media account to upload your Campaign.

         Next recommended course >

         Beginner: 5 Ways to Strategize your Business Digitally
         Professional: Digital Marketing (Coming Up)

What will you bring home?


Certificate of Achievement

"It is not about what certificate you have attained, but rather, it is the fun and practical learning experiences that you can apply in your work or life."

After Course

  1. Study Materials

  2. Retention of skills based on 65% HANDS-ON practical in class

  3. Road map of the step-by-step process

  4. Completion of your own ad campaign.

  5. Able to email me after the course for FREE consultation.

Friendly Meeting

  • Held on every end month, to share new ideas, experiences and have fun exploring.

Date: 7-8 Nov 2019 (Thurs- Fri)   |   Time: 9.30am - 5.30pm   |   Venue: Central, To be confirmed.

*Next Available Date: 9-10 Nov 2019, Sat-Sun

NOTE: 2nd day: 9.30am - 1.00pm


Wynn, the founder and Visual Consultant of LinkingGaps with nearly
20 years of experiences in Graphic and Web Designing,
holds a Diploma in Visual Communications in NAFA. Because of her passion to share knowledge and skills, she later took an Advanced Certificate in Training and Assessment (ACTA) from Institute of
Adult Learning and then 
WSQ Specialist Diploma in Leadership
and People Management.

Apart from this, Wynn is a patient, approachable and passionate IT trainer 
in a Computer School. She loves to use different methodology and examples to teach different people as she believes everyone has their own style of learning. Thus, this can actually inspire and bring out individual's uniqueness and innovative characteristics, something that they would NEVER THOUGHT they COULD do it before!

"Sometimes it is NOT ONLY about the skills, but rather who you are and
who you can be!"

So enjoy a fruitful journey with this wonderful lady...


Thank you for your interest!

We will get back to you in 3 working days.