About The Course
Digital Advertising is actually a part of Digital Marketing. However, it involves more on tactic and actions. The purpose of digital advertising is
to promote brand awareness, reach out to more audience and to generate more sales by using the right visuals and contents to attract consumers.
In this course, you will learn how to target on the right audience and to create different advertising campaigns through different tactic in order to achieve your goals.
Bring your own Laptop
Download Photoshop CC
(click here to download 7 days FREE trial)
Excitement & a Burning Passion
Mode of Delivery
65% Hands-On Practical
5% Group Discussion
Min No.of Students : 5
Max No.of Students: 12
What is Digital Advertising?
The difference between Digital Advertising and Digital Marketing
Advantages & Disadvantages of Digital Advertising
Knowing your target audience
BONUS: The 4 "A" Methodology
Types of online advertisement
Search Engine Marketing
Using the right platforms
Create a powerful campaign
Generating great headlines
Call to Action
Track and Analyse Online Advertising Analytics
Re-Adjustment on your campaign
Come up with an Advertising Campaign based on the 4 "A"s.
Create 1 social media account to upload your Campaign.
Next recommended course >
Beginner: 5 Ways to Strategize your Business Digitally
Professional: Digital Marketing (Coming Up)
What will you bring home?
Certificate of Achievement
"It is not about what certificate you have attained, but rather, it is the fun and practical learning experiences that you can apply in your work or life."
Retention of skills based on 65% HANDS-ON practical in class
Road map of the step-by-step process
Completion of your own ad campaign.
Able to email me after the course for FREE consultation.
Held on every end month, to share new ideas, experiences and have fun exploring.
ABOUT THE TRAINER
Wynn, the founder and Visual Consultant of LinkingGaps with nearly
20 years of experiences in Graphic and Web Designing,
holds a Diploma in Visual Communications in NAFA. Because of her passion to share knowledge and skills, she later took an Advanced Certificate in Training and Assessment (ACTA) from Institute of
Adult Learning and then WSQ Specialist Diploma in Leadership
and People Management.
Apart from this, Wynn is a patient, approachable and passionate IT trainer
in a Computer School. She loves to use different methodology and examples to teach different people as she believes everyone has their own style of learning. Thus, this can actually inspire and bring out individual's uniqueness and innovative characteristics, something that they would NEVER THOUGHT they COULD do it before!
"Sometimes it is NOT ONLY about the skills, but rather who you are and
who you can be!"
So enjoy a fruitful journey with this wonderful lady...