canstockphoto24345433 (1).jpg

Who to Attend

Anyone who thought of coming up with a business but does not yet have a plan to get started.

Entrepreneurs, Freelancers,
Marketing Executives, Hobby-Driven

About The Course

In this fast technology world, most of us would dive right into "DOING" before having a clear plan. Well, understand that too long a planning without action is just a wish, but without a good strategy, we are just planning to fail.


In this course, you will learn to come up with a more concrete plan that can be executed for a more successful journey. You will also be more aware of who your repeat consumers are and the channels that helps to drive traffic and generate leads.


  1. Bring your own Laptop

  2. Bring Pen and Paper

  3. Passion & Enthusiam

Mode of Delivery

25% Lecture​

40% Individual Assignment
& Group Discussion

35% Hands-On Practical


Min No.of Students : 4

Max No.of Students: 12

Learning Outcome

  • What is Digital Marketing Strategy?

  • The difference between Digital Advertising and Digital Marketing

  • Advantages & Disadvantages of
    Digital Marketing

  • Developing Digital Marketing Strategy

  • Putting strategic plans into actions

  • Digital Marketing Techniques
    & Tools

  • Aligning with Company Brand

  • Knowing your Objective using
    SMART Goals

  • Knowing who your target audience

  • Understanding consumer behaviour

  • Knowing who your competitors are

  • Case Studies

  • Long & Short Term Planning

  • Using different social media platforms and channels

  • Identifying the strength and weakness of each Channel

  • Creating Relevant Contents

  • Budgeting

  • A/B Testing Methods

  • Measuring effectiveness of Performance using Analytics

  • Re-evaluation of the whole process

  • Checklists of things to be improved

  • Concrete steps to be taken to improve

Final Project

  • Drafting a plan for your business

  • Identify the platform you can use to generate leads.

  • Write down step-by-step executable action plan.

         Next recommended course > Advanced: Digital Advertising.

What will you bring home?


Certificate of Achievement

"It is not about what certificate you have attained, but rather, it is the fun and practical learning experiences that you can apply in your work or life."

After Course

  1. Study Materials

  2. Retention of skills based on 65% HANDS-ON practical in class

  3. Road map of the step-by-step process

  4. Completion of your own ad campaign.

  5. Able to email me after the course for FREE consultation.

Friendly Meeting

  • Held on every end month, to share new ideas, experiences and have fun exploring.

Date: 7 Nov 2019 (Sat)   |   Time: 9.30am - 5.30pm   |   Venue: Central, To be confirmed.

(*Next Available Date: 14 Nov 2019, Thurs)


Wynn, the founder and Visual Consultant of LinkingGaps with nearly
20 years of experiences in Graphic and Web Designing,
holds a Diploma in Visual Communications in NAFA. Because of her passion to share knowledge and skills, she later took an Advanced Certificate in Training and Assessment (ACTA) from Institute of
Adult Learning and then 
WSQ Specialist Diploma in Leadership
and People Management.

Apart from this, Wynn is a patient, approachable and passionate IT trainer 
in a Computer School. She loves to use different methodology and examples to teach different people as she believes everyone has their own style of learning. Thus, this can actually inspire and bring out individual's uniqueness and innovative characteristics, something that they would NEVER THOUGHT they COULD do it before!

"Sometimes it is NOT ONLY about the skills, but rather who you are and
who you can be!"

So enjoy a fruitful journey with this wonderful lady...


Thank you for your interest!

We will get back to you in 3 working days.